On the occasion of Earth Day 2025, AKU, a historic partner of the European Outdoor Conservation Association (EOCA), renews its commitment to safeguarding the planet with a concrete initiative: from 18 to 22 April, 50% of the proceeds from online sales of the Omnia V-Light GTX model will be donated to EOCA .
This collaboration represents a virtuous example of how companies in the outdoor sector can contribute to the protection of natural environments. EOCA, founded in 2006, brings together nearly 140 members committed to financing environmental conservation, protection and regeneration projects around the world , multiplying the positive impact on nature, addressing biodiversity loss and mitigating climate change.
The protagonist of the initiative is Omnia V-Light GTX , an outdoor shoe that perfectly embodies AKU's " Design to Reduce " philosophy. This innovative production approach aims to minimize the environmental impact throughout the entire life cycle of the shoe , from the procurement of raw materials to its end of life.
Omnia V-Light GTX is made with recycled materials and without the use of animal leather , significantly reducing the consumption of non-renewable resources. Each production phase is analyzed with extreme attention to ensure maximum transparency and reduced environmental impact.
By purchasing the Omnia V-Light GTX during Earth Day week , outdoor enthusiasts will have the opportunity to concretely support EOCA's projects for the protection of wild places, threatened species and habitats, helping to leave a positive and lasting legacy for future generations.
A concrete commitment that combines technical performance and environmental responsibility for a better future for our planet.